European Culture – Articles aimed at the urban artists and athletes of the world. European Culture, with an artistic approach and athletic attitude, follows the new code of the style “Active Elegant Wear” in a unique way. It is genetically orientated towards the norms and materials associated with sportswear but turning the expression upside down. Formal, classic, tailor-made and military styles are mixed into a creative solution resulting in clothes that do not constrain.

European Culture is cosmopolitan and individual, and draws from the influence of the fascinating European culture to create “sportswear fashion” that is wanted, sober, simple and versatile.

European Culture’s “Newbasic” is synonymous with elegance, modern life and fashion. The collections for men and women are aimed at customers who have the possibility to choose, who are particularly sensitive to quality and comfort, and who prefer clothes with an interesting, sober and timeless design, and are not restricted by the concept of “seasonal” fashion.